How to highlight a product so that it really stands out in the retail environment? Perrigo wanted to create an eye-catching in-store activation for ACO, and we developed a tailor-made solution that really caught the eye. The result? An impressive, detailed and realistic product replica in an oversized format that created interest and engagement with the store's customers.
Concept & Design — From idea and sketch to a well-thought-out design plan
3D Modeling — Digital design of replica for precise execution
Milling & Forming — CNC milled Styrofoam parts for precise fit
Surface Treatment & Varnishing — Epoxy and varnish for a durable and realistic finish
Plexiglass processing — A plexiglass tube was foiled with red transparent foil for authentic look
Detail finish — An inner tube was created to mimic the function of the pump and provide extra realism
Installazione — Complete assembly in store environment for maximum effect
“I think the most remarkable thing has been that Need Visuals has been so accommodating, but above all that you have sensibly challenged the choice of materials and details to achieve the amazing result that it ended up being.”
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